Terms of Service

These terms cover work supplied under the name Northbound, which is a trading name used by one independent consultant. There is no company, and no separate entity standing behind the work: the obligations on this page are personal ones, owed by the person doing it.

They apply from the moment you accept a quote or pay an invoice. If we have signed a separate contract with you, that contract wins wherever the two disagree.

A Conversion Teardown is a written document: a read of your funnel from first visit to paid, every finding we consider material, ranked by what it is costing you, with a written fix for each and the order to ship them in. The Rewrite adds finished copy and a structural pass on your core calls to action and proof. Growth on Retainer is a standing seat on the same work, month to month.

We do not touch your code, your infrastructure, or your accounts beyond read only analytics access you choose to grant. Everything we produce arrives as a document your own team ships.

A public URL, and read only analytics access if you have it and want it read. If the product sits behind a login or a waitlist, a test account. Work starts when we have what we need, and the delivery clock starts with it.

Five working days for a teardown, five more for a rewrite, counted from the day we have your link and any access we asked for. Because this is one person and not an agency, capacity is finite and a start date is confirmed before payment rather than assumed. If we are going to miss a date we will tell you before it passes rather than after.

Fixed price engagements are payable in advance and are quoted before work starts. Retainers are billed monthly and can be cancelled at any time, effective at the end of the month already paid for. We do not bill hours and we do not raise change requests mid engagement.

If we have not started work, a cancellation is refunded in full. Once the read is underway it is not, because the work is the read.

Once the invoice is paid, the deliverable is yours. You may publish it, ship it, hand it to another agency, or ignore it. We keep the right to describe the engagement in general terms and to reuse our own methods, which are not specific to you.

A teardown is professional opinion, not a guarantee of revenue. Conversion depends on your product, your market, your pricing, and what you actually implement, and we control none of those.

Our liability is limited to the fees you paid for the engagement in question, except where the law does not allow that limit. Nothing here tries to exclude liability for fraud, or for anything else that cannot lawfully be excluded.

These terms, and any dispute arising from them, are governed by the law of the country in which Northbound's operator is resident at the time a dispute arises. Both sides agree to raise a problem in writing and give the other a fair chance to fix it before taking it anywhere else.